Copywriter

Title: Senior Copywriter

Type: Full-time | On-site | Mumbai

Role Overview

We are looking for a Senior Copywriter who can lead and elevate brand communication across all digital platforms. The ideal candidate should have strong creative instincts, strategic thinking capabilities, and the ability to transform health, wellness, and lifestyle products into impactful, high-converting content.

This role requires someone who understands modern D2C brands, consumer psychology, and performance-driven communication while maintaining a strong brand voice across channels.

Key Responsibilities

Develop compelling and conversion-focused copy for social media, performance ads, websites, landing pages, emails, WhatsApp campaigns, and other digital assets

Lead content ideation and campaign storytelling for product launches, brand campaigns, seasonal promotions, and retention marketing

Build and maintain a consistent brand tone, voice, and messaging across all customer touchpoints

Collaborate closely with design, performance marketing, CRM, influencer marketing, and social media teams

Write high-performing ad copies for Meta, Google, influencer campaigns, affiliates, and marketplace platforms

Review, edit, proofread, and optimize content to ensure quality, clarity, engagement, and accuracy

Understand customer behaviour, trends, and market positioning to create relevant and engaging communication

Stay updated with wellness, beauty, lifestyle, and D2C industry trends, competitor strategies, and evolving content formats

Requirements

46+ years of experience as a Copywriter, preferably in D2C, Wellness, FMCG, Lifestyle, or Beauty brands

Strong portfolio showcasing brand campaigns, performance marketing copy, retention communication, and digital storytelling

Excellent command over English with strong storytelling and conceptual thinking skills

Strong understanding of conversion-focused and performance-driven communication

Ability to balance creativity with business goals and brand positioning

Experience working in fast-paced, high-growth marketing environments

What Were Looking For

A creative thinker with a strategic and consumer-first mindset

Strong ownership and ability to independently drive content initiatives

Detail-oriented, deadline-driven, and highly collaborative

Someone who understands digital-first brands, evolving content formats, and modern consumer communication

Passion for wellness, lifestyle, beauty, and emerging D2C trends

Interested candidate can share their CV & portfolio at hr@aceblend.com