Copy Supervisor

Job Title: Copy Supervisor

Location: Mumbai

Experience: 58 Years

Industry: Digital Marketing / Advertising Agency

Role Overview

We are looking for a creative and strategic Copy Supervisor to lead copy development across digital campaigns, social media, brand communication, and integrated marketing initiatives. The ideal candidate is a strong storyteller with a deep understanding of digital platforms, consumer behavior, and brand voice, capable of mentoring junior writers while delivering high-impact creative work.

Key Responsibilities

• Lead copy development for digital campaigns, social media, websites, performance creatives, influencer campaigns, and integrated brand communication.
• Translate marketing briefs into compelling, insight-driven creative concepts and communication.
• Ensure consistency in brand tone, messaging, and storytelling across all touchpoints.
• Collaborate closely with creative, design, strategy, social, media, and client servicing teams.
• Review, refine, and approve copy developed by junior team members.
• Mentor and guide copywriters and interns to elevate creative quality and writing standards.
• Participate in brainstorming sessions, campaign ideation, and new business pitches.
• Stay updated on digital trends, platform best practices, pop culture, and emerging consumer behaviors.
• Present creative rationale and communication ideas to internal teams and clients when required.

Key Skills & Requirements

• Exceptional writing, editing, and proofreading skills.
• Strong understanding of social media, digital marketing, content strategy, and brand communication.
• Ability to write across formats including social media, films, digital campaigns, websites, influencer content, and ad copies.
• Strong conceptual thinking and storytelling abilities.
• Experience managing multiple brands and projects simultaneously.
• Excellent collaboration and stakeholder management skills.
• Ability to mentor and provide constructive feedback to junior team members.

Good to Have

• Experience working on integrated campaigns across digital media.
• Exposure to influencer marketing and content-led campaigns.
• Experience in pitch presentations and new business opportunities.
• Portfolio showcasing digital-first campaigns and creative work.

What Makes You a Fit

• A creative thinker who can balance strategy and storytelling.
• Passionate about culture, trends, and consumer behavior.
• Comfortable leading creative conversations and elevating team output.
• Thrives in a fast-paced agency environment while maintaining high creative standards.