Copy Manager

Role Overview

At QI Spine, copy is not decoration its care, clarity, and conviction.

Were looking for a Copy Lead who can own content end-to-end across brand, performance, SEO, and patient journeys. This is a playercoach role for someone who can think strategically, write exceptionally, lead creatively, and build deep emotional trust with patients while still driving measurable growth. Youll shape how millions of patients understand pain, treatment, and recovery with credibility, warmth, and precision.

What Youll Own

Brand, Performance & Patient Communication

• Own all patient-facing copy across social media, performance ads, landing pages, SEO content, CRM, and in-clinic communication
• Write high-impact copy for ads, reels, scripts, CTAs, and performance creatives across digital channels

SEO & Content Strategy

• Lead SEO content strategy across condition pages, treatment pages, blogs, and educational content while balancing search intent with human clarity
• Drive monthly content planning aligned with brand goals, performance objectives, and patient journey stages

Brand Storytelling & Emotional Resonance

• Develop ideas and campaigns that build trust, reduce patient fear, and humanize the brand experience
• Ensure every communication reflects empathy, credibility, and clarity

Creative Direction & Campaign Execution

• Lead scripts, shoot concepts, doctor/patient storytelling, and on-set copy direction
• Partner closely with design teams to ensure visuals and copy work together to maximize emotional impact and engagement

Team Leadership & Quality Control

• Mentor junior writers and freelancers to maintain high editorial and creative standards
• Ensure consistency in tone, messaging, and brand voice across all communication channels