Conversion Rate Optimization (CRO) Specialist

About the Role

The CRO strategist is the day-to-day driver of the testing roadmap the integrator of the client pod at Ecom Experts. This role sits inside a three-person pod (Strategy Lead, CRO, Research Analyst) and is responsible for executing the CRO program within the Strategy Lead's 90-day growth plan.

You own velocity and rigor: 34 validated tests per month, backed by an always-full ideation pipeline and a dual-track research and testing process. More importantly, you own the insight. Every test result must explain what it revealed about the customer not just whether it won or lost.

This role is for someone who thinks like an integrator. You connect quantitative data, UX fundamentals, and qualitative research into a single coherent strategy. You understand the brand's market position, product catalog stage, and competitive context and you adapt playbooks to fit, rather than applying them blindly.

Where This Role Sits

The CRO strategist operates within a self-sufficient client pod:

• Strategy Lead: Sets the 90-day growth plan, owns client benchmarks, directs the pod.
• CRO strategist (you): Executes the testing roadmap, maintains research and experimentation velocity, synthesises insights.
• Research Analyst: Supplies customer intelligence reviews, surveys, polling, competitive data that feeds your roadmap.

You report to the Strategy Lead and operate within their direction not independently of it.

What You'll Do

Testing Velocity & Pipeline

• Maintain 34 validated tests per month with a pipeline of 75+ ideas, narrowed to 20 strong candidates, and 1516 presented per cycle.
• Run quantitative research and A/B tests in parallel never letting one stream stall waiting on the other.
• Prioritise ruthlessly using structured frameworks (ICE or equivalent) only run tests that have a clear hypothesis and client-specific rationale.

Research & Insight

• Layer heatmaps, scroll maps, session recordings, and post-purchase surveys to build a multi-dimensional picture of the customer.
• Write hypotheses that connect customer behaviour to a specific change: what insight drove it, what variable is being tested, what outcome is expected, and for which segment.
• Analyse customer feedback surveys focused on motivations and decision-making not binary yes/no responses.
• Conduct competitor analysis across offer, UVP, copy, creative, and UX to understand the competitive environment, not to copy it.

The Integrator Mindset

• Connect quantitative data, UX/UI fundamentals, and qualitative insight into a single cohesive test strategy not three separate workstreams.
• Understand where each brand sits: market maturity, competitive density, product catalog stage and adapt recommendations accordingly.
• Use playbooks as a starting point, not a conclusion. Every recommendation must be reasoned from client-specific data.

Test Interpretation & Learning

• Every test result win or loss must explain what it revealed about the customer: which motivator was confirmed, which anxiety surfaced, or which assumption was wrong.
• Challenge your own assumptions at every step. Test results should update beliefs, not just tick a calendar slot.
• Feed learnings back into the Research Analyst's insights database to make downstream tests, creative, email, and paid work smarter.

What We Don't Need

• Best-practice application without client-specific reasoning this signals a lack of environmental awareness.
• A testing roadmap operating independently from the broader 90-day plan or the Strategy Lead's direction.
• Test interpretation that stops at 'it won' we need to know what it revealed about the customer.
• Conversion rate as a north star metric. We optimize for Revenue Per Session and contribution margin impact.

What You'll Bring

• Experience: 35 years in CRO, ecommerce strategy, or a closely related discipline.
• Research fluency: Hands-on experience with GA4, heatmaps (revenue-based preferred), session recordings, and post-purchase survey analysis.
• Testing rigor: Proven ability to design and interpret A/B, multivariate, and sequential tests with a clear understanding of statistical significance and test integrity.
• Hypothesis discipline: You write hypotheses that are grounded in data, specific to a segment, and connected to a customer behaviour not generic best guesses.
• Integrator instinct: You naturally connect quant, qual, and UX findings into a single strategy rather than treating them as separate inputs.
• Client adaptability: You understand that context changes everything. Market maturity, catalog structure, and traffic mix all change what a good test looks like.
• Background: Agency or high-growth ecommerce experience strongly preferred. Shopify ecosystem familiarity is a strong advantage.

What Success Looks Like

• You consistently hit 34 validated tests per month with a pipeline that never runs dry.
• Every test in yo
• ur roadmap has a clear hypothesis grounded in customer insight not convention.
• Win or lose, every test result adds something to the understanding of the customer.
• Your work connects visibly to the Strategy Lead's 90-day plan not running parallel to it.
• The Research Analyst's database gets richer every month because of what your tests reveal.

Role Details

Employment Type

Full-Time

Location

Remote

Hours

MondayFriday, 9 am5 pm EST

Reports To

Strategy Lead