Content Writer / Content Strategist

Role Overview

We are looking for a senior Content Writer who can develop and execute a content strategy that positions our clients as a trusted thought leader in the B2B IT services space. The ideal candidate will produce high-quality, insight-driven content that attracts enterprise buyers, supports SEO objectives, and enables the sales team.

Department:

Digital Marketing

Reports To:

Head of Marketing

Location:

Chennai

Experience:

710 Years

Key Responsibilities

• Develop and own the B2B content strategy aligned with demand generation and brand objectives
• Write long-form content: blog posts, whitepapers, case studies, solution briefs, and thought leadership articles
• Create SEO-optimized content targeting high-intent keywords for IT services and digital transformation topics
• Collaborate with the SEO team to plan and publish content aligned with keyword strategy
• Develop sales enablement content: email templates, one-pagers, battle cards, and pitch decks
• Interview subject matter experts and translate technical concepts into compelling narratives
• Manage a content calendar and ensure consistent publishing cadence across channels
• Review and edit content produced by junior writers before publication

Requirements

• 710 years of content writing experience, with a strong B2B IT services or technology focus
• Exceptional writing, editing, and storytelling skills
• Strong understanding of SEO content principles keyword mapping, internal linking, content clusters
• Experience producing a wide range of content formats: blogs, whitepapers, case studies, social copy
• Ability to translate complex technical topics into clear, engaging content for C-suite audiences
• Familiarity with CMS platforms (WordPress, etc.) and content marketing tools
• Data-driven mindset able to measure and optimize content performance