Content Marketer (2-3 years)

Content Marketer

Location: HSR Layout, Bangalore (In-office)

Type: Full-time

Experience: 2+ years in Content or Social Media

Joining: Immediate to 30 days

About Airtribe

Airtribe is an AI-first upskilling platform for working professionals. From Product Management to Backend Engineering, our programs are designed around real-world use cases, AI tools, and hands-on learning.

We are building a brand that does not just inform, but creates trust, curiosity, and long-term recall.

The Context

At Airtribe, content is not a support function. It is the engine that drives brand, growth, and trust.

As we scale, the need for consistent, high-quality, and high-performing content across platforms becomes critical. Content needs to stand out, connect with the audience, and drive meaningful engagement, not just impressions.

This role exists to build and scale a content system that consistently delivers impact.

The Role

As a Content Marketer, you will own content across the entire lifecycle, from idea to execution to distribution and analysis.

You will work on building content that is sharp, engaging, and aligned with how our audience consumes information.

This is a high-ownership role for someone who enjoys experimenting, iterating, and building what works.

What Youll Own

• End-to-end content creation from ideation to execution to distribution
• Content across platforms including social media, YouTube, email, and more
• Repurposing long-form content into high-performing short-form formats such as reels, carousels, threads, and shorts
• Writing, editing, and publishing content across formats
• Maintaining and evolving Airtribes content language and tone
• Tracking performance and improving content based on data and insights
• Collaborating with growth, product, and program teams on campaigns

What Problems Youll Solve

• Creating content that cuts through noise and drives meaningful engagement
• Ensuring consistency in brand voice across platforms
• Turning ideas into high-performing content across formats
• Identifying what works and scaling it effectively
• Building a diversified content system across formats and channels

How This Role Evolves

In the initial phase, your focus will be on understanding the brand, audience, and existing content ecosystem while executing consistently.

Over time, you will take ownership of content strategy, build scalable systems, and contribute to defining how Airtribe shows up across platforms.

This role can evolve into owning larger content initiatives or leading the content function based on your trajectory.

What Were Looking For

• 2+ years of experience in content or social media roles, preferably in startups or brand-first environments
• Strong writing skills with the ability to adapt tone across formats
• Curiosity to explore design, video, and emerging content formats
• Strong understanding of how platforms and algorithms work
• Ability to differentiate between vanity metrics and real impact
• High ownership mindset with a bias for execution
• Ability to spot trends early and experiment with them effectively

What This Role Is Not

This is not a task-based content execution role.

We are not looking for someone who only follows briefs. We are looking for someone who thinks, experiments, and builds content that drives real impact.

Why Join Airtribe

• Opportunity to shape the brand voice of a fast-growing startup
• Work directly with founders and growth leaders
• High ownership with the freedom to experiment and execute
• Build content that creates conversations, not just impressions
• Fast-paced environment with strong learning and growth

If you enjoy building content that is not just scroll-stopping but meaningful, this role will give you the platform to do it.