Job Description: Brand Content Manager

Role Overview-

Pay10 is looking for a creative and strategic Content Manager to serve as the

custodian of our brand voice. You will be responsible for ensuring that every

touchpoint communicates our value proposition with clarity, consistency, and

flair. You will bridge the gap between product, sales, and marketing, ensuring a

seamless brand experience.

Key Responsibilities

1. Social Media Planning & Agency Management

Strategy & Execution: Develop a robust social media roadmap that aligns

with Pay10s business goals (LinkedIn, Instagram, Twitter/X, and Facebook).

Agency Liaison: Act as the primary point of contact for external creative

agencies. Brief them on campaigns, manage timelines, and ensure

high-quality output.

2. Brand Governance & Guidelines

Brand Guardrails: Ensure all visual and written communication strictly

adheres to Pay10s brand guidelines.

Consistency: Audit internal and external assets to maintain a unified "Look

and Feel" across all departments.

3. Product & UX Content

Microcopy: Craft intuitive, clear, and engaging copy for App screens and

User Interfaces to improve the user journey.

Collaboration: Work closely with the Product and Design teams to ensure

that the brands tone of voice is reflected within the product ecosystem.

4. Sales Enablement & Corporate Communication

Sales Support Decks: Design and write pitch decks, product one-pagers,

and brochures that empower the sales team.

B2B Content: Create whitepapers, case studies, and corporate

presentations that position Pay10 as a thought leader in the fintech space.

5. CRM & Lifecycle Marketing

Campaign Content: Conceptualize and write copy for CRM journeys,

including Emailers, Push Notifications, and SMS.

Retention: Use storytelling to drive user engagement and reduce churn

through personalized communication.

Qualifications & Skills

Experience: Ideally 47 years in Brand Management, Content Strategy, or

Copywriting (Fintech or SaaS experience is a major plus).

Portfolio: A strong portfolio showcasing social media campaigns, sales

collateral, and UI/UX writing.

Aesthetic Sense: A keen eye for design; ability to provide constructive

feedback on layouts and visuals.

Tools: Familiarity with Figma (for app copy), Canva/Adobe Suite (for

review), and flow of CRM tools like WebEngage, MoEngage, or CleverTap

Content Manager