Content Manager

Responsibilities:

• Positioning & Messaging: Create clear, compelling positioning and messaging, value proposition, GTM materials, enablement content, that demonstrate India differentiation
• Content & Enablement Management: Develop and maintain website content, sales enablement tools, and all GTM materials to support internal teams and customer-facing initiatives
• Conceptualization of themes + calendar and development of Thought Leadership content aligned with market trends and our capabilities
• Identify opportunities for content amplification organically in relevant channels
• Translate complex technology offerings into clear, differentiated messaging and narratives. Understanding business objectives and the target audiences needs to craft messaging that aligns with both.
• Collaborate with the design team to ensure the seamless integration of visuals and copy, creating marketing assets that are visually appealing and strategically sound.
• Own core GTM assets such as messaging frameworks, sales playbooks, brochure and flyers, offering videos, case studies, demos narratives, and executivelevel presentations.
• Enable sales and presales teams with clear, outcomefocused narratives tailored to enterprise buyers.
• Excellent written and verbal skills, with the ability to tailor content to different audiences and media outlets and edit content written by others for message and clarity
• Develop compelling, high-quality content for various channels, including blogs, social media, email campaigns, white papers, case studies, videos and more.

Qualifications:

• 6+ years of B2B marketing experience in high-growth SaaS or IT companies. A background in media, journalism, masscomm will be a great advantage. Expertise in positioning, messaging and value proposition development.
• Proven track record of creating and executing successful content assets
• Strong analytical skills to conduct market research, competitive analysis and customer insights to drive strategy.
• Experience in sales enablement, developing collateral, that support revenue growth.
• Experience managing external agencies to produce high-quality marketing materials and programs.
• Ability to excel in fast-moving, dynamic environments while applying creative and innovative problem-solving.
• Experience managing agencies and working in cross-functional teams in a matrixed environment.
• Strong understanding of Cloud, Data, AI, and enterprise technology ecosystems, including partnerships.
• Excellent communication, storytelling, and content development skills

Thanks

Priya Thakur