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Content Creator

Sotrue

4 - 6 years

Alipur

Posted: 05/07/2026

Job Description

We are looking for a passionate and creative Content Creator who gets short-form video.


The hooks, the saves, and everything in between.


This isnt a post for the sake of posting role. Youll own our shortform presence endtoend and help shape content that actually stops the scroll, not just fills the feed.


KEY RESPONSIBILITIES

Ideate, shoot, and edit Reels and YouTube Shorts end-to-end concept to publish. Be the OG creator for the brand.

Turn trends, formats, and audios into content that feels onbrand, not forced

Help define and evolve our brands shortform vibe and visual language (with support from the creative team). Write compelling hooks and captions that drive engagement and saves

Collaborate with the design and marketing teams on campaign-led content

Manage a content calendar and ensure consistent publishing cadence

Analyse performance metrics and iterate based on data

Source UGC inspiration, reference creators, and contribute to content strategy discussions

WHAT WERE LOOKING FOR

24 years of experience in content creation, social media, or a related field

Proficiency with mobile editing tools

Strong sense of visual aesthetics, storytelling, and on-screen energy

You understand how Instagram and YouTube Shorts actually work (algos)

Ability to work fast, adapt quickly, and thrive in a fast-paced environment

An active personal content portfolio or social presence is a strong plus

Should be confident in front of the camera


NICE TO HAVE

Experience with brand or D2C content creation

Basic graphic design skills (Canva, Adobe Express)

Plugged into Indias creator / influencer ecosystem


WHAT YOULL GET

Creative freedom to experiment and build your own style which matches the brand vision

An opportunity to work with one of the fastest-growing beauty brands

Exposure to brand strategy, growth marketing, and cross-functional collaboration

Do add your folio/work/personal Instagram link to your resume before applying.

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