Content Creator

At Leap, we dont post content.

We tell stories that move people - and build a brand talent wants to be part of.

Were looking for someone who can own that narrative end-to-end. Not just a creator. Not just an editor.

A storyteller who thinks, shoots, edits, and ships.

What youll own

This is not a make reels role. This is a build a brand from the inside out role.

Own Leaps voice as an employer across Instagram, LinkedIn, and Twitter

Plan and drive the content calendar -what we say, when we say it, and why it matters

Conceptualize and create videos that people actually want to watch

Shoot and edit content end-to-end - from raw idea to final post

Tell real stories -from product launches to founder conversations to behind-the-scenes moments

Experiment across formats:

Podcast-style conversations

Walk-and-talk narratives

Product/feature storytelling

Event and culture moments

Crack distribution - understand platform algorithms and optimize for reach, engagement, and recall

Build a repeatable content engine, not just one-off posts

What makes this role different

You dont execute briefs. You define them.

You wont be stuck in templates. Youll create formats.

Youre not optimizing for vanity metrics. Youre shaping perception.

You wont just post content.

Youll build Leaps face to the outside world.

Skills & Traits that matter

Craft (non-negotiable)

Extremely comfortable shooting on a phone framing, angles, stability, audio

Bonus: experience with DSLR / mirrorless cameras

Strong understanding of lighting natural, indoor, low-light, makeshift setups

Hands-on with editing tools:

InShot / CapCut for fast, high-output edits

Adobe Premiere Pro for deeper, polished storytelling

You care about pacing, hooks, and retention, not just editing

Platform & Distribution Thinking

Understand how Instagram, LinkedIn, and Twitter actually work

Know what makes people stop scrolling, watch, and engage

Can tweak content based on what the platform rewards

How you operate (this matters more than tools)

High agency you dont wait for direction, you create it

Open to discussion & feedback you can defend your ideas, but also evolve them

Strong communicator you can translate messy ideas into clear content

Great with stakeholders founders, teams, employees you can work with all

Easy to work with no ego, just good work and good energy

If this sounds like you

Youve probably:

Made videos people actually watched till the end

Obsessed over why something didnt perform

Re-shot something because it didnt feel right

Thought, brands are boring Id do this way better

Good. Thats exactly the point.

Why this role matters

Were building one of the strongest talent brands out there.

And this role sits right at the center of it.

If done right -

you wont just create content. Youll shape how Leap is perceived.