Consultant - intern (BD)

Job Description:

Key Responsibilities

1. Lead Generation & Research:

• Conduct market research to identify brands (FMCG, Tech, Lifestyle, etc.) and agencies that would benefit from Croma’s retail media space.

• Build and maintain a database of potential clients and key decision-makers.

• Assist in cold outreach and setting up introductory meetings for the senior sales team.

2. Sales Support & Pitching:

• Help customize sales decks and proposals based on specific brand requirements.

• Assist in creating "Mock-ups" or visual representations of how a brand’s ads will look in-store.

• Attend client meetings and take detailed notes to assist in the follow-up process.

3. Campaign Operations & Audits:

• Coordinate with cross functional team to ensure that physical and digital ads are live as per the schedule.

• Create Proof of Performance (PoP) reports for clients.

4. Reporting & Coordination:

• Update the sales pipeline/CRM daily to track progress with various leads.

• Collaborate with the Dentsu and Croma teams to ensure operational efficiency.

Qualifications & Skills

• Education: Currently pursuing or recently completed a Bachelor’s/master’s degree. Preferred in business, Marketing, Media, or a related field.

• Communication: Excellent verbal and written communication skills; must be comfortable engaging with external stakeholders.

• Tech Savvy: Proficiency in Microsoft Office, especially PowerPoint (for decks) and Excel (for data tracking).

• Attitude: A "go-getter" mindset with an interest in the advertising.

What’s in it for you?

• Hands-on experience with two powerhouse brands: Tata Croma and Dentsu.

• Deep insight into the evolving world of DOOH (Digital Out-of-Home) and Retail Media.

• Mentorship from seasoned industry professionals.

• Internship Certificate and a performance-based stipend.

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