Community Marketing Manager

Role Overview

You're the connective tissue between our brand and the people who actually use it. You'll build communities around specific personas and segments: CMOs trying to drive growth through data, CFOs looking to cut costs, ecommerce managers optimizing marketing spend, analytics teams working with multiple sources and spreadsheets. Each segment has different problems, different conversations, and different needs. Your job is to be in those conversations, understand what matters to them, and create spaces where they help each other solve real problems.

You would be a jack of all trades that would include being an event coordinator, community organizer, and conversation starter. You'll run webinars that people actually want to attend (not just sit muted in). You'll manage social channels where people engage because the content is useful, not because we said something was trending. You'll create the conditions where customers become advocates and prospects become customers through peer influence.

Primary Responsibilitie

sYou will be closely working with marketing, product marketing, partnerships, and product onboarding teams

.
Build Communities Around Personas & Segmen

tsYou'll create distinct communities tailored to specific user archetypes. Not one monolithic "community," but multiple conversation space

s:CEO Community What would help their decision making and drive them to adopt data-driven culture across the organization with the help of A

I.CMO Community - The growth-obsessed marketer who needs to prove ROI. What questions keep them up at night? Attribution challenges. Budget justification. Campaign optimization. Build a space where CMOs share strategies, discuss what's working, and learn from peers who face the same pressure

s.CFO/Finance Community - The numbers person. Cost reduction, profitability improvement, cash flow forecasting. They think differently than CMOs. Create a space where they discuss financial strategy using data as a too

l.Operations & Analytics Community - The technical people doing the actual work. Data engineers, analytics leads, ops people. They want deep technical discussions, specific use cases, how-to content, and solutions to technical problem

s.E-commerce Brand Owners - Direct-to-consumer brands managing channels, cohorts, customer segments. They have very specific problems around inventory, customer lifetime value, and multi-channel managemen

t.Your role: Identify what each segment cares about, start the conversations, moderate them, and connect the right people to each othe

r.
Run Engagement That Feels R

• ealHost webinars on topics that matter to each segment not product pitches disguised as education. Actually, useful content. Invite customers to share what they've done. Invite competitors sometimes. Bring in viewpoints that matt
• er.Create discussion threads, social content, and Q&A sessions that answer what people are actually asking about (not what we want them to be interested
• in)Moderate conversations to keep them on track and add va
• lueIdentify the best conversations and turn them into cont
• entSpot the advocates and make them feel seen these are your high-value community membe

rs.
Own Social (But Make It Co

• unt)Twitter/X and LinkedIn aren't for broadcasting company news. They're where industry conversations happen. Your job: be in those conversations, share what customers are doing, amplify customer voices, drop insights that mat
• ter.Track what's working on social. Not vanity metrics actual engagement from your target perso
• nas.Create social content that's useful, interesting, or thought-provoking. Not motivational. Not AI-generated keyword s
• oup.Respond to DMs, comments, and mentions. Actually talk to peo

ple.
Run Events & Work

• shopsIdentify which conferences and industry events matter for your personas. Not all events. The ones where your people hang
• out.Plan workshops and sessions that teach something concrete. Breakout sessions at conferences. Roundtable discussions. Customer pa
• nels.Coordinate logistics, speakers, promotion. Measure what actually happened, not just attendance, but engagement and follo
• w-up.For virtual events: keep them tight, valuable, and worthwhile. Don't waste people's

time.Extract Signal From Conversa

• tionsListen to what people are asking in webinars, social, and community th
• readsIdentify patterns: what problems keep coming up? What use cases are people excited about? What confusion ex
• ists?Feed these insights back to product and marketing
• teamsTurn customer stories and real conversations into case studies and co
• ntentUse community feedback to improve messaging and positi

oningBuild Relationships With Key Per

• sonasKnow the influencers and thought leaders in your space for each se
• gmentGet to know your best customers and community members by
• nameFacilitate introductions between customers, prospects, and your team when it makes
• senseCreate opportunities for your best community members to be visible and recog

nized
Required Qualific

• ations4+ years building communities, running events, or managing social for B2B brands (ideally SaaS or techn
• ology)Proven ability to engage people on social media (not just post calendars and press rel
• eases)Experience identifying segments and tailoring messaging for different audiences in the North America countries: USA and C
• anada.Ability to plan and execute events with real logistics (not just templates and check
• lists)Strong writing you communicate clearly and interes
• tinglyComfortable with ambiguity and self-dir
• ectionYou actually use social platforms and understand how conversation works o

n them
Preferred Qualifi

• cationsWorked in e-commerce, data analytics, or business intelligenc
• e spaceBuilt communities around specific user segments or p
• ersonasExperience with both online communities (Slack, forums, Discord) and in-person event
• spacesTrack record of getting people to show up to things they actually care
• d aboutCan spot and elevate customer ad
• vocatesComfortable with sales calls and customer conversations (understanding the reality of who uses the p
• roduct)Experience extracting content and stories from community inter

actionsWhat Success Loo

• ks LikeCommunities around each segment are active with meaningful conversations, not spam or company me
• ssagingPeople show up to your events because they're worth the
• ir timeSocial channels have actual engagement from your target personas, people responding, sharing, asking qu
• estionsCustomer advocates naturally emerge and promote you to their n
• etworksProduct and sales teams regularly ask for insights from community conver
• sationsNew customers cite community engagement as part of why they ch
• ose youContent from community conversations drives pipeline and aw
• arenessYou've identified segments and personas that the company didn't know mattered as much as

they doThe Real Work (Day-

• to-Day)Monitoring conversations on Twitter, LinkedIn, Slack communities where your personas h
• ang outResponding to community members, answering questions, addin
• g valuePlanning and promoting webinars that people actually want to
• attendCreating social content that sparks conve
• rsationCoordinating logistics for events and wo
• rkshopsAnalyzing what's working and wha
• t's notIdentifying community members who should be elevated or rec
• ognizedHaving actual conversations with customers to understand what they car
• e aboutExtracting stories and insights from conversations to share with t
• he teamManaging event registrations, follow-ups, and conn

ectionsWhat We're Look

• ing ForSomeone who understands that community isn't marketing fluff, it's where real relationships and influence
• happenA person who can operate independently but collaborate acros
• s teamsSomeone who cares about authenticity and doesn't default to corporat
• e-speakA natural conversationalist who's comfortable talking to strangers and making conn
• ectionsSomeone who gets that different personas need different app
• roachesA person who measures what matters (engagement, impact, relationships) not just vanity
• metricsAn operator who can juggle multiple communities, events, and conversations without losing the