Co-Founder

Co-Founder Opportunity at Primalane

Most people want to join a successful brand.

A few want to build one.

Primalane is an early-stage sports nutrition company with an ambitious vision: to build a world-class fitness brand from India that can compete with the biggest names in the industry.

We're looking for a Co-Founder to join us on this journey.

We're looking for someone who believes in building long-term value and is interested in an equity-based arrangement, partner ownership, or a mutually beneficial structure that aligns incentives from day one.

Based in or willing to relocate to Lucknow

Passionate about fitness, health, and performance

Obsessed with entrepreneurship and business building

Willing to work from the ground up

Comfortable operating in uncertainty and solving problems daily

Ready to wear multiple hats across operations, marketing, sales, product development, partnerships, and growth

Values ownership over job titles

If you're looking for a guaranteed salary

If you want a comfortable 9-to-5 role

If you're attracted only to the idea of being a founder

If you're not prepared for setbacks, long hours, and constant learning

Significant ownership and decision-making responsibility

Direct involvement in building a consumer brand from the earliest stages

A chance to create something meaningful in one of India's fastest-growing industries

Equity participation aligned with contribution and commitment

If fitness motivates you, entrepreneurship drives you every day, and you're ready to help build something from zero, I'd love to connect.

1. Your background
2. Why do you want to build a fitness brand
3. What skills do you bring to the table
4. Why are you willing to take the startup path instead of the safe path

Let's build something worth remembering.

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