Category Manager – Consumer Brands

The Role

Were looking for a Category Manager to own and scale our Lunchbox & Water Bottle category

end-to-end. This is a high-ownership role where youll drive everything from product strategy

and vendor development to pricing, margins, and go-to-market. Youll work at the intersection of

product, supply chain, and brand - making sure every SKU we launch earns its shelf space in

the lives of Indian parents.

What Youll Do

Category Strategy & P&L Ownership

Own the category P&L for lunchboxes and water bottles. Drive revenue, margin, and

contribution targets.

Define the category roadmap: which products to launch, when, at what price, and for

which customer segment.

Conduct competitive analysis across D2C, marketplace, and offline brands to identify

whitespace opportunities.

Build and maintain a category calendar aligned with seasonal demand, back-to-school

cycles, and marketing tentpoles.

Product Development & Sourcing

Lead end-to-end product development from concept and sampling through production

and quality sign-off by working closely with the NPD team.

Identify, and evaluate, vendor and manufacturer relationships. Negotiate pricing, MOQs,

and payment terms by working closely with the Sourcing & Procurement team Collaborate with the design team on product aesthetics, packaging, and brand-consistent visual language.

Own the quality benchmarking process - ensure every product meets safety, durability,

and food-grade standards relevant to kids products.

Pricing, Assortment & Merchandising

Set and optimise pricing strategy across channels (D2C website, Amazon, Flipkart, quick

commerce).

Manage SKU rationalisation: decide what stays, what gets refreshed, and what gets

discontinued based on sell-through and margin data.

Partner with the growth and performance marketing teams to inform creative strategy

with category-level insights whats converting, whats not, and why.

Cross-functional Collaboration

Work closely with supply chain and ops to manage inventory, lead times, and demand

planning.

Brief the content and brand teams on product positioning, key claims, and differentiation

for each launch.

Feed consumer insights from reviews, returns data, and customer calls back into the

product development cycle.

Collaborate with the performance marketing team to ensure category positioning stays

consistent with the brands kids-first narrative, even as creative testing expands.

Who You Are

4-9 years in category management, buying, product management - ideally in consumer

goods, D2C, or retail.

Youve owned a P&L before and are comfortable being accountable for both topline and

margin.

Strong product development, and sourcing skills. You know how to negotiate and you

know what good quality looks like.

Analytical and data-driven: youre fluent in sell-through reports, inventory dashboards,

and margin analysis. You dont need someone to pull data for you.

Taste and product instinct matter to you. You care about how a product looks, feels, and

functions - not just whether it hits a price point.

You understand brand positioning and can articulate why a product belongs (or doesnt

belong) in the assortment.

Comfortable operating in a fast-moving, founder-led environment where priorities shift

and speed matters.

Bonus: experience in kids products, food-contact goods, or licensed/character-driven

categories.