Campaign Manager

Job Role- Digital Marketing Officer(CPL Campaign Manager)

Exp Req- 2+ Years

Location- Noida

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As Indias largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solution

s.Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig, and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt. We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About ETB2B-

As a premier extension of The Economic Times, a leading business media house, our specialised verticals are dedicated to serving diverse industries with unparalleled insights, analysis, and strategic intelligence. We empower decision-makers, thought leaders, and professionals across various sectors by delivering timely, relevant, and in-depth coverage of market trends, policy shifts, and technological advancements.

Role Overview

We are looking for a results-driven Performance Marketing professional (2 years+ experience) who can independently plan, execute, optimize, and scale paid digital campaigns across major platforms. The role demands strong hands-on execution, data-led decision-making, and effective use of AI and automation tools to drive high-quality leads, conversions, and ROI.

This role sits at the intersection of paid media execution, analytics, and growth, with direct impact on business outcomes.

Core requirements (must-have):Experience across paid marketing platforms: Google Ads, Meta Ads, LinkedIn Ads, Twitter/Ads etc.

End-to-end campaign ownership - strategy, execution, optimization, and

• scaling
• Proven responsibility for budget management, revenue impact, ROI,CPL/CACData-driven decision-making and a performance optimization mindset
• Comfortable working with revenue KPIs and key performance metrics
• Hands-on experience with AI tools and AI-led automations for campaign optimization
• Good understanding of tracking and measurement, including: Google Tag Manager (GTM)Conversion Tracking (platform + website level)UTM Parameters & attribution logic Google Analytics

Additional capabilities:

Clear and confident communication skills

Strong problem-solving mindset with an ownership-driven approach