Campaign Executive

Campaign Executive (CRM & Multi-Channel)

Position - FTE Onsite

Location - Okhla NSIC

Experince - 1- 2 Years

Budget - 3.0 LPA to 4.8 LPA

5 Days working

Role Overview We are looking for an immediate joiner with 12 years of experience to manage the execution of multi-channel customer engagement campaigns. This is a hands-on execution role focused on CRM management, WhatsApp campaign deployment, and performance reporting.

Key Responsibilities

1. WhatsApp & Multi-Channel Execution

Execute pre-defined marketing campaigns across WhatsApp, Email, and Push Notifications.

Handle end-to-end deployment: segment targeting, content uploading, and scheduling.

Ensure all communications follow brand guidelines and correct sequencing.

2. Journey Creation & CRM Execution

Create and set up automated workflows and drip campaigns under guided direction.

Execute lifecycle journeys (such as Onboarding, Retention, and Reactivation) following clear instructions.

Manage audience segmentation and maintain database hygiene within the CRM.

3. Reporting & Performance

Track and report on key metrics: delivery rates, open rates, and click-through rates (CTR).

Provide regular performance updates specifically for WhatsApp campaigns.

Pull data to highlight basic trends and help improve campaign reach.

Requirements

Availability: Immediate joiners only.

Experience: 12 years of hands-on experience in CRM operations.

Technical Skills: Proficiency in using CRM tools and WhatsApp Business API platforms.

Analytical Skills: Ability to pull data and create clear, simple reports on performance.

Communication: Decent verbal and written communication for internal coordination.