Brand & Web Designer (Freelance/Contract/On-Site) - BLR

Brand & Website Designer

Type: Contract/Freelance, On-Site | Location: BLR | Duration: up to 3 months

About the Role

• Youll be working on web experiences (microsites, full websites, event landing pages, campaign pages, web editorials) and brand identity (logos, visual identity systems, brand guidelines, campaign visual languages)
• Your job is to take a brief, figure out what the right design solution looks like whether that's a 20-page website or a brand identity built from scratch and own it through to delivery
• You own the design outcome how it looks, how it works, how it holds together as a system, and how well it serves the client's audience and goals

Skills & Qualities We're Looking For

• Strong web design skills you can design a full website from scratch, not just individual screens, and you think in terms of systems, not one-off pages
• Brand identity chops you can design a logo, build a visual identity system around it, and deliver a brand guidelines document that a client's internal team can actually use
• Ability to build and ship live web pages independently using Webflow or Framer you're not just a designer who hands off to developers and waits
• Sharp visual design sense typography, color, layout, spacing, hierarchy your work looks polished and intentional, not templated
• Solid understanding of UX fundamentals information architecture, user flows, interaction patterns, responsive behavior, and accessibility basics
• Ability to design for conversion especially on landing pages and campaign microsites where the page has a clear job to do (register, download, contact, learn more)
• Experience designing for B2B audiences you understand that enterprise and technology brands have different tones, constraints, and expectations than consumer or lifestyle brands
• Confident communicator who can present design work to clients, explain decisions clearly, and handle feedback without losing the thread
• Ability to present multiple creative directions for brand and web projects and guide clients toward the strongest option
• Ability to build accurate scopes and timelines and then actually deliver against them
• Organized design files your Figma projects have clear naming, proper layers, reusable components, and are ready for handoff or collaboration at any point
• Comfort working with freelancers and developers briefing them clearly, reviewing their output, and maintaining design quality through production
• Self-driven and organized enough to run multiple projects in parallel without things falling through the cracks

Tools You'll Use

Design & Prototyping (must-know)

• Figma your primary design tool for UI design, prototyping, component libraries, and handoff, Figma component libraries and design systems building and maintaining scalable, reusable component sets
• Adobe Illustrator for logo design, vector work, icon systems, brand identity assets, custom illustrations, and print-ready output
• Adobe Photoshop for image editing, compositing, photo treatment, and asset preparation
• Animation and micro-interaction tools Figma prototyping, Framer animations, or lightweight CSS/JS animation understanding

Strongly Preferred

• Basic understanding of HTML & CSS not to write production code, but to understand what you're designing for and to communicate effectively with developers
• Webflow for designing and building live responsive websites without developer dependency
• Framer for interactive prototypes and publishable web pages
• CMS platforms familiarity with how content management systems work (WordPress, HubSpot, Contentful, or similar) so you can design within CMS constraints when needed

Good to Have

• After Effects or Lottie for designing animated UI elements or micro-interactions that get exported for web
• Analytics awareness understanding of how to read heatmaps, scroll depth, and conversion data to inform design decisions