Brand Manager

About Pidge

Pidge is a technology-powered logistics platform connecting businesses with a reliable delivery network to enable seamless hyperlocal and last-mile fulfillment. We help brands, retailers, and enterprises deliver exceptional customer experiences while empowering delivery partners and fleet owners with consistent earning opportunities. By bringing together demand and supply on a single platform, Pidge is building a smarter, faster, and more efficient delivery ecosystem across India.

Key Responsibilities :

Brand Management

• Ensure consistency in brand messaging, visual identity, and communication across all channels
• Support the development and execution of brand-building initiatives and campaigns.
• Monitor competitor activities and industry trends to identify branding opportunities.

Content & Communication

• Coordinate creation of blogs, case studies, customer stories, website content, presentations, and marketing collateral.
• Work with internal teams and external agencies to develop engaging content.
• Maintain consistency in tone, messaging, and brand voice.

Social Media & Digital Presence

• Manage and grow the company's presence on LinkedIn and other relevant platforms.
• Plan and execute social media campaigns to increase brand awareness and engagement.
• Track performance metrics and suggest improvements.

Campaigns & Events

• Assist in planning and executing integrated marketing campaigns.
• Coordinate webinars, industry events, exhibitions, partnerships, and brand activations.
• Support employer branding and internal branding initiatives.

Performance Tracking

• Monitor brand-related metrics such as website traffic, social engagement, campaign reach, share of voice, and brand awareness.
• Prepare regular reports and recommendations for optimization

Required Skills & Experience

• 4-6 years of experience in Brand Marketing, Content Marketing, Corporate Communications, or related roles.
• Strong understanding of branding, content strategy, and social media marketing
• Excellent written and verbal communication skills
• Experience managing marketing campaigns across digital and offline channels
• Ability to coordinate with multiple stakeholders and manage projects independently
• Strong attention to detail and organizational skills
• Comfortable working in a fast-paced startup environment

Preferred Qualifications.

• Experience in logistics, SaaS, technology, e-commerce, or startup environments.
• Exposure to LinkedIn marketing and B2B branding
• Experience working with design, content, PR, or creative agencies
• Familiarity with tools such as Canva, Google Analytics, LeadSquared, or marketing automation platforms.