Brand Manager

Company Description

Mookaa is a fast fashion brand that brings cutting-edge, trend-focused designs to modern consumers who value both innovation and quality. Known for its rapid response to evolving trends, Mookaa offers a versatile range of apparel that merges bold streetwear with chic minimalism to suit varied tastes. Built on principles of speed, accessibility, and exceptional design, Mookaa ensures its customers stay ahead in the ever-changing world of fashion. Our collections cater to the dynamic needs of fashion-forward individuals, delivering style that truly makes a statement.

Role Description

• Identify, evaluate, and onboard strategic brand partners that align with the companys target audience, values, and growth objectives
• Develop and execute co-branded marketing campaigns, product collaborations, and cross-promotional initiatives to drive brand awareness and customer acquisition
• Negotiate partnership terms, deliverables, timelines, and promotional opportunities with brands, agencies, and external stakeholders
• Manage end-to-end execution of collaboration campaigns, ensuring seamless coordination between internal teams and partner brands
• Create integrated promotional strategies across social media, influencer marketing, email marketing, PR, and digital channels to maximize campaign reach and impact
• Track, analyze, and report on partnership performance, including reach, engagement, conversions, revenue contribution, and overall ROI
• Build long-term relationships with key industry partners, media platforms, creators, and affiliate networks to unlock new growth opportunities
• Collaborate with sales, product, and marketing teams to develop exclusive promotions, seasonal campaigns, and launch activations
• Source and manage sponsorship opportunities, brand integrations, and event partnerships to enhance market visibility and brand credibility
• Ensure all brand collaborations maintain consistency with brand guidelines, messaging, and customer experience standards
• Drive customer engagement through giveaway campaigns, contests, referral programs, and community-focused promotional initiatives
• Monitor competitor partnerships, industry trends, and emerging collaboration opportunities to maintain a competitive edge in the market
• Stay ahead of platform trends, algorithm changes, and emerging formats to continuously innovate and maintain competitive advantage
• Plan and manage content calendars, campaign timelines, and production workflows to ensure timely and consistent execution

• 24 years of experience in Brand Marketing, Brand Management, Marketing Communications, or Integrated Marketing, preferably within fashion, lifestyle, beauty, retail, or D2C brands
• Proven experience developing and executing brand strategies that drive awareness, customer engagement, brand equity, and business growth
• Strong understanding of brand positioning, consumer insights, market trends, and competitive analysis, with the ability to translate insights into impactful brand initiatives
• Demonstrated experience planning and executing brand campaigns, product launches, promotional activations, and seasonal marketing initiatives across digital and offline channels
• Experience managing brand collaborations, partnerships, sponsorships, and co-marketing initiatives to expand reach, credibility, and customer acquisition
• Strong ability to build and maintain a consistent brand identity, voice, and messaging across all customer touchpoints
• Proven track record of working with influencers, creators, media partners, agencies, and external stakeholders to deliver successful brand-building campaigns
• Excellent storytelling, communication, and presentation skills with the ability to articulate brand vision and campaign strategies effectively
• Strong project management skills with experience managing multiple campaigns, stakeholders, budgets, timelines, and deliverables simultaneously
• Analytical mindset with the ability to measure campaign effectiveness, evaluate brand performance metrics, monitor brand sentiment, and optimize marketing initiatives based on insights
• Experience collaborating with cross-functional teams including marketing, creative, social media, performance, product, merchandising, and sales teams
• Strong negotiation and relationship-management skills for managing strategic partnerships, brand collaborations, and vendor relationships