Brand Manager

Company Description

Mookaa is a dynamic fast fashion brand that blends cutting-edge design with accessible, high-quality apparel to meet the needs of trendsetters and style-savvy individuals. Focused on delivering the latest trends at remarkable speed, Mookaa offers diverse collections that range from bold streetwear to minimalist chic. With a commitment to innovation, speed, and customer-centric design, Mookaa ensures its customers stay ahead in the ever-evolving fashion landscape.

Roles & Responsibilities

• Own and drive the overall social media and brand strategy, aligning with business objectives, growth targets, and brand positioning
• Develop and execute integrated campaigns across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube) to build brand awareness, engagement, and conversion
• Lead content strategy end-to-end from ideation to execution including high-performing formats such as short-form video, reels, carousels, and storytelling-led content
• Build and maintain a consistent, differentiated brand voice and visual identity across all digital touchpoints
• Manage and mentor creative teams (designers, editors, content creators) to deliver high-quality, on-brand output at scale
• Collaborate cross-functionally with performance marketing, product, and growth teams to ensure cohesive messaging and campaign impact
• Leverage data and analytics to optimize content performance, improve engagement rates, and drive measurable ROI on campaigns
• Stay ahead of platform trends, algorithm changes, and emerging formats to continuously innovate and maintain competitive advantage
• Plan and manage content calendars, campaign timelines, and production workflows to ensure timely and consistent execution
• Build and manage relationships with influencers, creators, and brand partners to expand reach and credibility
• Oversee community management, ensuring meaningful engagement and strong brand affinity across platforms
• Monitor brand sentiment and reputation, proactively managing feedback and online presence

Qualifications

• 2 - 3 years of experience in social media marketing, brand management, or digital content strategy
• Proven track record of scaling brand presence and engagement across major social platforms
• Strong visual storytelling and content creation skills (video-first approach preferred) using tools like Adobe Creative Suite, Canva, CapCut, etc.
• Deep understanding of social media algorithms, content performance metrics, and growth levers
• Excellent communication, copywriting, and storytelling abilities
• Experience in fashion, lifestyle, beauty, or D2C brands is highly preferred
• Strong project management and team leadership skills
• Bachelors degree in Marketing, Communications, or a related field