Brand & Comm Strategy Sr Analyst
Accenture
0 - 3 years
Mumbai
Posted: 29/05/2026
Job Description
Designation: Brand & Comm Strategy Sr Analyst
Qualifications:BBA/BCom/Post Graduate Diploma in Marketing and Advertising
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The GBS CRM Marketing Automation Executive is the hands-on operational owner responsible for the accurate and compliant execution of automated customer journeys within an assigned area. Reporting to the Area Consumer Experience Manager, this role is expected to manage omnichannel campaign setup, deploy consumer segmentation, and execute campaigns. The focus is on flawless execution, strict adherence to global governance, and ensuring all regional marketing efforts leverage the CRM platform to drive engagement.
What are we looking for? •Microsoft Excel Experience Required? Analytical skills to track operational KPIs (e.g., point issuance volume, redemption rates) and identify processing errors Exceptional ability to document operational processes, governance rules, and technical requirements Proficient and have hands-on experience with loyalty platforms especially with either WeCheer or OpenLoyalty (other platforms: Mercle, Salesforce Loyalty Cloud, Oracle CrowdTwist) and campaign deployment tools Savvy presentation skills Strong project management and organization skills. Comfortable with planning, prioritizing, executing and optimizing High proficiency in Microsoft PowerPoint, Excel, and Word People Leadership & Talent Development Stakeholder Influence & Collaboration Change Leadership & Agility Performance Management & Accountability Communication & Storytelling Certificate in Salesforce Marketing Cloud?. A generic Salesforce certification will not meet the requirements for granting access to Marketing Cloud. The global standard required the person to have the Marketing Cloud Email Specialist certification, and a copy of the certificate will be required to provide access. Hands-on experience working within cross-functional teams.? Hands-on experience working within cross-functional teams.? Education / Qualifications / Certifications Required? University degree. Preferably, a major in Marketing or digital agency background?
Roles and Responsibilities: •Proven history of executing day-to-day loyalty program operations, including campaign setup and member data management Expertise in managing reward fulfillment processes (e.g., virtual rewards, point issuance/redemption) Proficiency in using and maintaining core loyalty platforms and CRM/Marketing Automation tools Strong background in managing and reconciling loyalty program data to ensure financial and operational accuracy Experience supporting the launch and execution of customer retention and engagement campaigns Past experiences from FMCG and e-commerce industries are preferred Strong understanding of how loyalty mechanics, tiers, and rewards impact customer retention and lifetime value (LTV) 4+ years of experience in loyalty program operations or CRM executionChampion an innovation & growth mindset by seeking new, compliant ways to leverage CRM features for regional and global engagement.BBA,BCom,Post Graduate Diploma in Marketing and Advertising
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
About Company
Accenture is a global professional services company specializing in consulting, technology, and outsourcing services. Headquartered in Dublin, Ireland, Accenture provides a wide range of services in strategy, digital, technology, operations, and consulting. It helps organizations improve their performance and create sustainable value by leveraging technology and industry expertise. Accenture works across various sectors, including financial services, healthcare, telecommunications, energy, and more. Known for its deep focus on innovation, Accenture partners with leading technology companies to drive digital transformation and help clients navigate complex challenges in an increasingly digital world.
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