Brand Activation Assistant Manager/Manager

*Please note this role would be for Softsens Division.

Key Responsibilities:

Brand Activation

• Plan and execute brand activation campaigns (BTL activities, in-store promotions, events, trade activations)
• Collaborate with sales, marketing, and external agencies for seamless campaign execution
• Ensure brand consistency and visibility across all touchpoints
• Monitor and evaluate campaign effectiveness and ROI
• Support new product launches through impactful activation strategies
• Manage vendors and agencies, including negotiations and execution timelines

Training & Capability Building

• Design and deliver product and brand training programs for sales teams, promoters, and distributors
• Conduct on-ground training sessions during activations to ensure correct brand messaging
• Develop training materials, presentations, and toolkits
• Assess training effectiveness and identify skill gaps for continuous improvement
• Work closely with sales teams to ensure better conversion through trained personnel
• Working with promoters and training of promoters to drive in-store sales initiative

Technical Skills and Knowledge:

• 36 years of experience in brand activation / training / marketing
• Strong execution & project management skills
• Experience in training delivery and facilitation
• Ability to influence cross-functional teams
• Analytical skills to measure campaign & training effectiveness