Behavioral Scientist

Hiring: Behavioral Scientist / Consumer Insights Researcher

Pune (Viman Nagar) | Work from Office (6 Days) | Experience: 25 Years

About the Organization

Our client is one of Indias leading and most diversified financial services organizations, offering a wide range of products across lending, insurance, wealth management, and digital payments. With a strong presence across thousands of cities and a rapidly growing customer base, the organization is deeply invested in building data-driven, customer-centric experiences powered by behavioral insights.

Role Overview

We are looking for a Behavioral Scientist / Consumer Insights Researcher who is passionate about understanding why consumers behave the way they do.

This role sits at the intersection of behavioral science, market research, and data-driven strategy, and will play a key role in shaping product, marketing, and customer experience decisions through deep consumer insights.

Key Responsibilities

Behavioral Research & Consumer Studies

• Design and execute qualitative and quantitative research to understand consumer motivations, attitudes, and decision-making patterns
• Apply behavioral science frameworks (e.g., cognitive biases, heuristics, nudge theory)
• Conduct in-depth interviews (IDIs), focus groups (FGDs), ethnographic and observational research
• Develop customer journey maps and behavioral flow analyses

Survey Design & Quantitative Insights

• Design structured surveys and experimental studies (A/B testing, conjoint analysis, etc.)
• Manage end-to-end research lifecycle: design data collection analysis insights
• Apply statistical techniques such as regression, factor analysis, clustering, etc.

Consumer Segmentation & Profiling

• Build behavioral and psychographic consumer segments
• Create data-backed personas to guide product and marketing strategies
• Track evolving user behavior and update segmentation models

Insight Communication & Stakeholder Management

• Translate research findings into actionable insights and business recommendations
• Create compelling reports and presentations for stakeholders
• Collaborate with product, marketing, UX, and strategy teams

Research Operations & Vendor Management

• Work with external research vendors and ensure data quality
• Maintain research repositories and knowledge systems
• Ensure adherence to research best practices

Trend Intelligence & Competitive Research

• Track consumer trends and behavioral shifts in the market
• Leverage secondary research, reports, and industry insights

Key Skills & Competencies

Core Skills

• Strong foundation in Behavioral Science / Consumer Psychology
• Expertise in qualitative & quantitative research methodologies
• Experience with tools like SPSS / R / Python (preferred)
• Familiarity with survey platforms (Qualtrics, SurveyMonkey, etc.)
• Ability to translate behavioral insights into business impact
• Strong storytelling and stakeholder communication skills

Good to Have

• Exposure to UX research / usability testing / design thinking
• Knowledge of behavioral economics / nudges / decision science
• Experience with Power BI / Tableau
• Understanding of CX metrics (NPS, CSAT, CES)
• Experience in BFSI / fintech / consumer tech

Education & Experience

• Bachelors or Masters degree in:
• Psychology / Behavioral Science
• Sociology / Anthropology
• Market Research / Consumer Behavior
• MBA (Marketing / Strategy)
• Data Science (with behavioral focus)
• 25 years of experience in behavioral research, consumer insights, or market research
• Experience in BFSI / FMCG / Consumer Tech environments preferred

Ideal Candidate

• Deep curiosity about human behavior and decision-making
• Strong balance of data + storytelling
• Experience translating research into real business impact
• Comfortable working in a fast-paced, cross-functional environment
• Detail-oriented and capable of managing multiple research projects

Interested?

If youre passionate about decoding consumer behavior and shaping meaningful product experiences, wed love to connect.