Associate Brand Manager

Youll be our: AssociateBrand Manager

Youll be based at: Bangalore (IBC Knowledge Park)

Youll be aligned with: Brand Lead

Youll be joining our: Brand Marketing Team

What youll do at Ather:

• Conceptualize and execute thematic brand campaigns
• Strengthen brand positioning, build brand salience & aspiration for the product line
• Oversee production & on-ground execution of campaigns
• Manage brand alliances & associations
• Create pipeline of social content & ideas with relevant 3rd parties
• Scout for sponsorship & association opportunities; events, films, shows, sports & more
• Collaborate with opinion-makers from industries like automobile, lifestyle, tech & more on brand relevant properties (offline & online)
• Build brand equity via innovative campaigns & projects
• Insights & Analytics
• Conduct deep-dive analysis into competitor moves, pricing fluctuations, and emerging consumer behaviors
• Mine through large data sets to identify & predict trends; make more-informed business decisions
• Funnel Optimization
• Improve conversion across the brand funnel from the point of awareness to acquisition
• Provide assistance to zonal marketing teams on monthly / quarterly business planning and sales training teams on product pitch basis evolving business scenario
• Liaison with Research, Creative, PR, Media, Event, Program, Training and Zonal teams.

Heres what were looking for:

• Hands-on experience in working on integrated campaigns & brand alliances
• Knack of picking consumer insights through data, customer interactions and observations & translating them into sharp marketing briefs
• Understanding of digital customer journeys, including social media trends and lead-generation funnels
• Moderate understanding of media planning: Online & Offline
• Strong project management skills
• Ability to thrive in an agile, cross - functional working environment
• Agency-handling and partner-relationship management
• Trade & sales understanding
• Openness to travel every month

What you bring to Ather:

• An MBA degree in marketing (or related stream) from tier 1/2 institutes
• Experience of 3 - 5 years in brand management (with a brief stint in sales) preferably in automotive or any hardware product industry
• A genuine interest in the future of mobility
• An unwavering passion to build iconic brands