Role Overview

Own and drive Programmatic (Network / Indirect) revenue across display, video, and native inventory on

Cricbuzz. The role focuses on Open Auction, PMP deals, and yield optimization, ensuring strong eCPMs,

fill rates, and demand scale, especially during high-traffic events.

Key Responsibilities

Manage and optimize Open Auction (AdX / Header Bidding / Prebid / EBDA) performance

Drive yield optimization via floor pricing, bidder strategy, and auction dynamics

Monitor and improve core KPIs: eCPM, fill rate, bid rate, viewability

Build and scale PMPs and programmatic partnerships

Run A/B tests (floors, layouts, timeout, formats) to unlock incremental revenue

Plan monetization strategy for high-traffic events (IPL, ICC tournaments)

Own reporting & insights across geo, device, and ad formats

Collaborate with Ad Ops, Product, and Sales teams on inventory and UX trade-offs

Ensure brand safety, ad quality, and policy compliance

Manage category blocking, ad reviews, and UX safeguards

Requirements

3-5 years in Programmatic / Ad Monetization (publisher side preferred)

Strong hands-on experience with:

Google Ad Manager (GAM)

AdX / Open Auction

Header Bidding (Prebid / EBDA)

Solid understanding of auction dynamics, floor optimization, and demand ecosystems

Strong analytical skills (Excel/Sheets, SQL is a plus)

Experience handling high-scale traffic environments is preferred

Assistant Programmatic Monetization