AEO SEO

The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy) to drive search marketing campaigns. This would be an individual contributor role, and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.

Role

Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for

various Mastercard digital assets.

Plan and support global content strategy in sync with the SEO work to drive content and page

structures towards conversions.

Collaborate with developers, content writers, creative designers, and project managers to

execute content strategy plans in sync with search marketing recommendations.

Communicating with different business units to understand their objectives and accordingly

developing search marketing strategies & executing them to help achieve their goals.

Developing high-quality, optimized content related to search marketing.

Performing SEO technical audits & on-page optimization on a regular basis to maintain search

engine friendliness of the sites.

Analyzing search performance and generating insightful reports and dashboards.

Staying updated with latest SEO trends, including AI-powered search, and implementing them in

day-to-day work.

Contributing to the ongoing development of best practices and guidelines to be followed in the

area of search marketing, especially covering the latest developments in the AI-powered search

space.

Improving work efficiency by leveraging tools & automating processes.

Integrating search marketing with other pillars of digital marketing to achieve larger marketing

goals.

Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.

All About You

Must have strong & proven experience in the field of search engine optimization, with an up-to date

knowledge on optimization in AI-powered search results.

Must be a content strategist with a deep understanding of Search-driven content architecture,

user intent and buying journeys.

Must be able to define content themes, keyword strategies and map content strategically to

buying journeys.

Must have excellent written and verbal communication skills

Must have high proficiency in MS Excel, PowerPoint & Word

Must have solid understanding and experience working on platforms like Google Search

Console, Google Ads, Adobe Analytics

Good to have experience in mentoring junior team members

Good to have an understanding of HTML, CSS, JavaScript

Can easily collaborate with different teams within the organization

Have advanced analytical and problem-solving skills