Ad-Sales & Platform Monetization Manager

As an Ad Sales and Platform Monetization lead at PharmEasy, you will be instrumental in driving high-impact advertising revenue by leveraging our unique healthcare platform and deep customer reach. This role focuses on creating innovative monetization strategies that deliver value to our brand partners while maintaining a seamless user experience.

Key Responsibilities

Revenue Generation & Campaign Execution:

Drive monetization revenue by designing and executing high-value ad campaigns for partner brands. Come up with innovative campaign ideas basis brands objective.

Manage and sell comprehensive advertising inventory.

Engage with external partners and media agencies.

Account Management & Campaign Execution

Serve as the primary point of contact for brand partners.

Ensure timely execution of campaigns and monitor campaign performance periodically. Make changes where necessary.

Ensure all ad solutions and placements are focused on revenue growth without disruption to the user experience (UX).

Reporting and Strategy:

Define and manage campaign reporting cadences (Weekly/Fortnightly/Monthly).1

Utilize and interpret platform and category-level insights to help brands make informed selection and business decisions.

Required Skills and Experience

6+ Years of Total Experience

Proven experience in digital ad sales, monetization, or category marketing within a high-growth e-commerce environment (experience in a B2C e-commerce platform strongly preferred).

In-depth understanding of digital advertising metrics (e.g- impressions, CTR,ROAS, CPM) and ad formats (PLA,Display, Video etc.).

Strong account management and relationship-building skills focused on driving client growth and adoption of premium services.

Ability to structure and sell complex media plans and marketing packages.

Excellent communication and data analysis skills, capable of leveraging insights to drive sales strategies.

Team management experience is preferred but not mandatory.