Title: Harnessing the Creator Economy: Monetizing a Small Blog in 2021

Welcome to Silicon Valley Girl, where we dive into the creator economy and explore how small bloggers can make money online.

1. The "creator economy" is a buzzword in Silicon Valley in 2021, referring to the trend of building a business around creativity rather than traditional entrepreneurship.
2. When starting a business based on creativity, there are fewer resources and support available compared to traditional entrepreneurship.
3. Creators have to find their own CPA's and lawyers who understand the unique aspects of monetizing creative content.
4. The new American dream is building a business around what you love to do, such as creating content.
5. The future of the creator economy will involve more creators with smaller, niche audiences who can still make a living from their content.
6. Having a targeted audience is more valuable than having a large number of followers.
7. The speaker, a YouTuber, made an average gross income of $70,000 in the past three months, with only $17,000 coming from Google AdSense.
8. Creators can monetize their audience through courses, communities, webinars, and digital products.
9. One successful example is a YouTuber who created a course on Notion and made $300,000 from 400 signups.
10. Platforms for creating and selling courses include Kajabi, Thinkific, Teachable, Udemy, and upcoming creator-focused platforms.
11. Another way to monetize is through Patreon, a platform created by a YouTuber who struggled with AdSense and wanted to focus on their art full-time.
12. Creators can offer additional content, live streams, private chats, and more through Patreon.
13. Webinars can be free or paid, and can serve as a starting point for selling courses or other products.
14. The speaker has had success with paid webinars, making $10,000 from one event.
15. Email marketing through platforms like Substack is becoming popular again, as people appreciate the personal touch of emails from individuals rather than companies.
16. Substack allows creators to put a paywall on their newsletters and monetize their email list.
17. Another way to monetize is by creating digital products such as PDFs or workbooks through platforms like PayHip or Ecwid.
18. Brand deals can be profitable for smaller creators, as they tend to have more trust with their audience compared to celebrities.
19. Affiliate marketing can also be a source of income for creators, but it is not as successful for the speaker as courses and brand deals.
20. OnlyFans is an app specifically for creators who focus on content that may be blocked or banned on other platforms, such as content related to sex.
21. Fundo allows creators to host paid live events, while Luma helps create a beautiful creator page with links to videos, events, and newsletters.
22. The speaker encourages creators to focus on their passion and use available apps and platforms to support themselves and their families.

Source: Silicon Valley Girl via YouTube

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