Title: "7-Year Overnight Success: Amplifying Unique Advantages with AI for Business Growth

Join me, Victoria from Evil Martians, as I reveal the secrets behind Stack Blitz's overnight success and how you can replicate it for your business by identifying your unique competitive edge, amplifying it with AI, and creating a new category.

1. Eric Simons' company, ST Blitz, was struggling despite 7 years of building revolutionary web container technology and millions raised in funding.
2. The board gave him an ultimatum: show real progress by end of 2024 or face shutdown.
3. Just two months later, Bold New began showcasing explosive growth, reaching 20 million users in just two months.
4. Victoria from Evil Martians, a technical partner for ST Blitz since 2021, discusses their journey to success and shares insights on replicating it for other businesses.
5. The most common mistake is simply "sprinkling" AI into UI, which often results in underwhelming results and can cause users to lose interest.
6. Another common trap is trying to AI-power everything, leading to competition with big companies like OpenAI and Anthropic.
7. Instead, focus on what you can leverage: unique domain, expertise, or technology, and build tooling as needed.
8. The biggest mistake is not talking to users and reinventing the wheel instead of focusing on user needs.
9. ST Blitz identified their unique advantage: the ability to run a full development environment in the browser without containers, servers, or local setup.
10. They then figured out how AI could amplify this competitive advantage by allowing users to describe an app with words and see it in the browser.
11. This led to the creation of a new category: inventing a way to "vibe code."
12. The key to ST Blitz's success was not their use of AI, which is accessible to everyone, but their unique competitive advantage and reinvention of user flow.
13. Victoria encourages others to take an honest look at their product and find their unique mode, competitive advantage, and how AI can amplify it.
14. Consider reinventing a workflow or creating a category out of your capability.
15. The first step is identifying your unfair advantage.
16. The second step is figuring out how AI can amplify this advantage.
17. The third and final step is to create a new category or change the existing flow.
18. ST Blitz's success didn't happen overnight, but was built on 7 years of hard work.
19. Evil Martians works with over 40 early stage developer tools startups each year and sees many common mistakes.
20. It is important to avoid boiling the ocean by trying to AI-power everything, as smaller companies often don't have the resources of big players like OpenAI and Anthropic.
21. The biggest mistake Victoria sees is not talking to users, which can lead to building unnecessary features and failing to meet user needs.
22. It's important to focus on your unique domain, expertise, or technology and leverage that for success.
23. Building tooling as you go and being creative with solutions can help keep you ahead of the game.
24. The key is finding your unique competitive advantage and figuring out how AI can amplify it to create a new category or change the existing flow.

Source: AI Engineer via YouTube

❓ What do you think? What is your company's "unfair advantage" and how can you leverage it to create a category-defying product that amplifies AI capabilities? Feel free to share your thoughts in the comments!