Revolutionizing Office Furniture: A 40-Year Journey of FURSYS

As the pioneer of modern office furniture in Korea, FURSYS has revolutionized the industry with its innovative designs and customer-centric approach.

  • 1. FURSYS is a significant player in the history of office furniture in Korea.
  • 2. The company introduced modern and smart designs in response to improving living standards in the 1980s.
  • 3. FURSYS has a large, Korea-based R&D center dedicated to customer and market trends.
  • 4. Annual sales and profits have increased by an average of 12% over the past decade.
  • 5. The founder believed that the best marketing is a product that sells itself.
  • 6. TaeHee, the CEO, initially pursued materials science and logistics engineering but joined FURSYS after working at McKinsey.
  • 7. Overcoming distribution challenges has been a key issue for FURSYS's brand recognition.
  • 8. The company is preparing to expand globally, including direct customer communication and strategic planning with Ideal.
  • 9. A shift in office culture towards keeping top talent has led companies to consider high-quality office furniture as a way to show they care about their employees.
  • 10. FURSYS has rebranded itself as a beloved choice for startups through initiatives like providing complete office makeovers as competition prizes.
  • 11. Hybrid work styles, combining remote and in-office work, are becoming more popular in the US, particularly in the Bay Area and San Francisco.
  • 12. FURSYS has developed specialized brands for both office and home furniture markets.
  • 13. The company is focusing on creating a holistic, broad product line.
  • 14. A difference between FURSYS's reputation in Korea and the US lies in its price point and marketing strategy.
  • 15. Purchase America, FURSYS's US branch, aims to become a reliable and attractive brand in the middle market.
  • 16. Lotus Zhang, formerly in charge of marketing for FURSYS, found that introducing the brand without initially mentioning it led to more interest.
  • 17. The biggest obstacle for FURSYS is securing great dealers, particularly in the US government market where a few major companies dominate.
  • 18. Adapting to new trends and providing ergonomic, comfortable seating are key factors in FURSYS's strategy.
  • 19. Maria Los Angeles Flores, from Mobiliario Oficinas Companhia de Oficinas in Panama, mentioned the trend of more relaxed and natural office furniture design.
  • 20. The company aims to become a global player by building on its success in Korea and entering new markets like the US.
  • 21. FURSYS focuses on understanding client needs and offering advice and services beyond just selling furniture.
  • 22. The CEO, TaeHee, feels a strong sense of responsibility as a family business leader to continually challenge the company to grow.
  • 23. Employee satisfaction is an increasingly important factor in office furniture decisions.
  • 24. FURSYS sees its expansion into the US market as its tryout camp, similar to a top Korean athlete entering Major League Baseball.

Source: EO via YouTube

❓ What do you think? What does the future of office design hold, and how will companies like FURSYS need to adapt to changing workplace trends and expectations? Feel free to share your thoughts in the comments!