Learning from Email Marketing Mistakes: A Personal Journey into Effective Email Campaigns

Join me as we dive into the worst emails I sent to my clients, revealing valuable lessons learned from trial and error, including the importance of giving value first and transforming strangers into loyal fans.

1. Video is about the worst emails sent to clients and what can be learned from them.
2. Speaker's company, LinguaTrip, started in 2011 and initially used offline methods for advertising.
3. In 2013, speaker discovered email marketing and drip campaigns as a new way to reach customers.
4. Emails should not just be about selling; they should aim to transform strangers into friends who love the information provided and buy the product.
5. Ideal email content gives value first and then asks for something in return.
6. Examples of unsuccessful emails:
a. Boost your vocabulary and pronunciation in three weeks - low click rate due to upselling without providing value.
b. Party in Zoom with Kim Kardashian and Matthew McConaughey - low open rate as the topic had nothing to do with the company's focus.
c. Is procrastination bad for you? - low open rate, and a more relevant topic could have resulted in a higher click rate.
7. It's important to balance informative emails with selling emails.
8. Emails from CEOs or founders tend to have higher open rates because people like buying from other people.
9. Keep email design simple for increased trust and belief that it is the actual sender sending the email.
10. Use a call-to-action button effectively in emails, such as booking a consultation.
11. Schedule emails during work hours when people are more likely to read them.
12. Emails help build relationships with clients and contribute to revenue growth.
13. Wix Ascend offers a suite of marketing and customer management tools, including email marketing, to grow your business.
14. Speaker encourages viewers to subscribe, like, and comment on the video with their questions or suggestions for future content.
15. Topics suggested by viewers include behind-the-scenes looks at the organization of speaker's businesses.
16. LinguaTrip has downsized from 80 employees to 50 due to the impact of COVID-19.
17. Email marketing is a valuable tool for building relationships, generating revenue, and maintaining brand consistency.
18. Speaker aims to help viewers grow their online businesses by sharing advice and insider secrets.
19. Video was brought to you by Wix, a platform offering tools for creating websites, growing traffic, and converting visitors into paying customers.
20. Speaker will see viewers in future videos on their channel.
21. Emails can help maintain relationships with existing clients and convert them into loyal fans who appreciate the value provided.
22. Always test different email strategies and topics to find what works best for your audience.
23. Keep revenue and relationship-building goals in mind when creating email campaigns.
24. Personalize emails whenever possible, as people prefer buying from other people rather than faceless corporations.

Source: Silicon Valley Girl via YouTube

❓ What do you think? What is one crucial email marketing lesson that can be applied to any business or industry, and how has it impacted your own business? Feel free to share your thoughts in the comments!