Leading AI Translation Startup DeepL Raises $2B: Tips for Tech Founders

As founder and CEO of DeepL, Jared Kotlowski shares his entrepreneurial journey, highlighting the importance of speed, resilience, and specialization in building a successful company that breaks down language barriers through AI-powered translation solutions.

  • 1. Jared Kotlowski is the founder and CEO of DeepL, an AI-based neural network translation solution company.
  • 2. DeepL was first to market with its translation solution, gaining a significant advantage through being an early adopter of the technology.
  • 3. The company grew out of a popular free translation service used by hundreds of millions of people worldwide.
  • 4. This large user base provided the foundation for building a base of over 100,000 companies using DeepL's services.
  • 5. Recently, DeepL completed a successful fundraising round, valuing the company at $2 billion.
  • 6. Kotlowski emphasizes the importance of moving quickly and addressing challenges promptly to stay ahead in business.
  • 7. He encourages tech startup founders to use .tech domains, as they clearly communicate a focus on technology and are considered cool.
  • 8. Kotlowski grew up in Poland during its transition from communism to a post-communist society.
  • 9. His early experience with technology sparked his interest in software and computer science.
  • 10. Moving to Germany, he had to learn German quickly, which highlighted the importance of language and communication in fostering belonging within a community.
  • 11. Kotlowski pursued higher education in computer science and completed a PhD in theoretical computer science.
  • 12. After working for a larger corporation, he decided to start DeepL, inspired by the potential of neural networks and AI in solving real-world problems.
  • 13. The company aimed to tackle language barriers in business, especially between companies from different European countries.
  • 14. DeepL's early days focused on validating their technology and product idea, which led to offering a basic free service with minimal barriers to entry.
  • 15. Usage numbers and market response provided valuable feedback for further development of the service.
  • 16. After initial success, the company explored monetization options by introducing new features and paywalls.
  • 17. In 2018, DeepL operated profitably due to its effective product-led growth strategy.
  • 18. Kotlowski stresses that speed is crucial for startups, particularly in competitive markets like AI-based translation solutions.
  • 19. As a first-time CEO, he found it challenging to make decisions without knowing the future consequences, requiring reliance on advice and personal judgment.
  • 20. Rapid growth brings change, which can be difficult for individuals within a company; clear communication of the reasons behind these changes is essential.
  • 21. DeepL's translation solution uses specialized AI models that focus on delivering high-quality translations consistently and cost-effectively.
  • 22. Businesses should consider their specific problem and evaluate general versus specialized AI solutions for the best fit.
  • 23. When implementing AI in a business, it is crucial to focus on solving a core business problem rather than merely applying AI as a technology.
  • 24. Kotlowski recommends starting with a business problem and then finding an appropriate AI solution, optimizing what truly matters in a company's performance.

Source: EO via YouTube

❓ What do you think? What are the most critical factors that enable a startup to achieve rapid growth and success, according to Jared Kotlowski's experience with DeepL? Feel free to share your thoughts in the comments!