John, Founder & CEO at Sendbird: Prioritize Customer Interaction Over Networking for Strong Product-Market Fit

As a seasoned entrepreneur and CEO of Sendbird, John shares his insights on the importance of finding product-market fit, building a strong company culture, and seeking guidance from those who have achieved greatness in their fields.

  • 1. Founders should aim to talk to 3-5 customers a day to gain insights and work towards product-market fit.
  • 2. John is the founder and CEO of Sendbird, a Conversations platform for mobile applications with over 340 employees in seven countries.
  • 3. Sendbird has raised over $220 million in funding, valuing the company at over $1 billion.
  • 4. Many first-time founders pick ideas that aren't aligned with their strengths, leading to giving up too quickly.
  • 5. Founders should ensure they can commit to their idea for the next ten years before starting a company.
  • 6. Balancing customer interaction and product development is essential, focusing on one area may lead to overlooking the other.
  • 7. In the early days of Sendbird, they focused on finding product-market fit by talking to customers and quickly iterating on their feedback.
  • 8. Setting clear follow-up milestones in initial calls helps manage customer expectations and ensures timely communication.
  • 9. Organizational culture is a collective habit, making it difficult to change abruptly; instead, focus on nudging and creating an iterative feedback loop.
  • 10. Strong company culture can positively impact decision-making, execution, and overall company performance.
  • 11. Poor company culture may lead to executional issues, disconnected leadership, and loss of valuable employees.
  • 12. Identify skill sets needed for growth, learn from companies or individuals one or two stages ahead, and seek mentors who have achieved similar success.
  • 13. Determine what resources, teams, or skills are lacking for future growth and develop a plan to address them.
  • 14. A CEO's primary responsibilities include setting strategy, executing it, assembling the right teams, and acquiring necessary resources.
  • 15. Have patience when facing challenges and take calculated risks, even if others discourage or doubt your vision.
  • 16. Personal experiences of success can increase confidence in taking on new, ambitious projects.
  • 17. In Sendbird's case, being a Korean startup trying to succeed in Silicon Valley was considered risky, but they were able to persevere and find success.
  • 18. Founders should be open-minded and persistent when pursuing their vision, even if others do not believe in it.
  • 19. Understanding the importance of culture early on can positively impact a company's growth trajectory.
  • 20. Conducting workshops with early employees and management to define core values and culture helps establish a strong foundation for a company.
  • 21. Seek guidance from experienced individuals or companies in your industry to identify patterns of success.
  • 22. Build a path towards the next stage of growth by identifying needed resources, skills, or teams.
  • 23. Upgrade or coach existing team members and recruit new leaders as needed to support company growth.
  • 24. Have bigger dreams and longer time horizons, daring to take on greater challenges and risks for potentially significant rewards.

Source: EO via YouTube

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