Immigrant-Founded Fintech Startup Tomo Credit Reaches 4 Million Customers Without Paid Marketing

As an immigrant myself, I founded Tomo Credit to empower others like me to access financial opportunities without the burden of credit scores, growing from just 10,000 customers to nearly 4 million in the US and aiming for another 200% growth this year.

  • 1. Chrisy Kim is the founder and CEO of Tomo Credit, a fintech AI startup based in San Francisco.
  • 2. Tomo Credit was started to help immigrants and international students obtain credit, loans, and financial services.
  • 3. The company has received investment from Barclays UK bank and has experienced rapid growth, especially during the COVID-19 pandemic.
  • 4. Chrisy Kim and her co-founders were motivated to start Tomo Credit due to their own experiences facing difficulties obtaining credit and loans as immigrants.
  • 5. A major challenge for immigrants in building credit is the lack of a credit history, which can be disadvantageous in credit score formulas.
  • 6. Tomo Credit aims to help those without credit scores by assessing their bank account information and creating a proprietary “Tomo score.”
  • 7. The company initially struggled to convince banks to approve customers without credit scores, as banks are typically risk-averse and hesitant to be first movers in adopting new practices.
  • 8. Tomo Credit took the initiative to build its own underwriting system and lending platform when traditional financial institutions were unwilling to do so.
  • 9. The company now has a competitive advantage, as it has developed a successful model for assessing creditworthiness without relying on FICO scores.
  • 10. Tomo Credit does not share private customer data with lenders; instead, it uses anonymized data to build models that predict the likelihood of repayment.
  • 11. The company's approach has garnered interest from other financial institutions looking to learn from and potentially partner with Tomo Credit.
  • 12. Tomo Credit's target market includes legal immigrants, international students, and even some Americans who lack credit scores.
  • 13. By analyzing bank account information, Tomo Credit can assess income, spending power, and disposable income to make lending decisions.
  • 14. The company originally wanted to provide APIs to banks for lending but had to build its own lending platform when banks were unwilling to participate.
  • 15. Tomo Credit's risk management team is crucial in ensuring that the company maintains a balance between innovation and responsible lending practices.
  • 16. The company has a social mission to help people build better futures, especially those who have been rejected by traditional financial institutions.
  • 17. Chrisy Kim encourages young entrepreneurs to focus on their strengths rather than dwelling on perceived weaknesses.
  • 18. Tomo Credit aims to become a major brand and resource for immigrants in the United States.
  • 19. The company hopes to empower future generations of international students by eliminating barriers to credit and loans.
  • 20. Chrisy Kim's personal experiences with rejection and struggles in obtaining credit have motivated her to create a more inclusive financial system through Tomo Credit.
  • 21. Tomo Credit's success demonstrates the potential for innovative fintech solutions to address gaps in traditional financial services.
  • 22. The company's approach to underwriting and lending has the potential to influence other financial institutions and improve access to credit for underserved populations.
  • 23. Chrisy Kim's advice to aspiring entrepreneurs emphasizes focusing on one's strengths and building a strong team to complement areas of weakness.
  • 24. Tomo Credit's growth and impact showcase the power of determination, innovation, and a commitment to social responsibility in the fintech industry.

Source: EO via YouTube

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