From Physics to Software: Gravity's Journey in Industrial Decarbonization

As the CEO of Gravity, an industrial decarbonization platform, I'm Salah, and I'm passionate about marrying math and bits to drive scalable solutions for climate change.

1. A product goes through phases: vision, presentation, pilot program.
2. Gravity is an industrial decarbonization platform helping manage carbon and energy.
3. Gravity experienced significant growth in its first two years of existence.
4. CEO Salah's background includes studying physics and computer science/mathematics in college.
5. After college, Salah joined Salesforce as a software engineer, working on IoT cloud projects and prototypes.
6. Salah later moved to Samsara, where he led the development of safety-related products for energy-intensive companies.
7. At Eclipse Ventures, Salah served as an entrepreneur in residence while incubating ideas focused on pragmatic decarbonization.
8. Salah partnered with Solid, a long-time friend and fellow entrepreneur, to start Gravity.
9. Salah learned valuable lessons from his time at Clear Graph, focusing on niching down for targeted customers and the importance of building software efficiently.
10. Gravity's thesis is that energy-intensive companies need better software solutions to facilitate decarbonization and participate in the climate transition.
11. The company helps businesses measure their carbon footprint and energy usage, then identifies, plans, and executes reduction projects.
12. Carbon accounting involves quantifying business activities and calculating emissions using emission factors.
13. Gravity's product development focuses on gathering accurate data from multiple sources and presenting it in a useful format to help businesses achieve their goals.
14. The company launched its pilot program with 10 customers, representing various organization sizes and industries, to gather feedback and build the product accordingly.
15. During the pilot program, Gravity offered reduced rates for participants who opted to continue using the platform after the initial trial period.
16. Over 50% of the pilot program participants chose to continue using Gravity's services, validating its business model and product-market fit.
17. Hiring urgency, agency, and customer obsession are crucial for building a successful startup team.
18. Founders must create an environment that encourages relentless tempo of execution, focusing on problem-solving rather than specific solutions.
19. Startups should prioritize well-established technologies over new, unproven databases to conserve resources and minimize risks.
20. Gravity's success is based on a boring technology stack that enables a small team of engineers to manage large amounts of data efficiently.
21. Engineers must think of themselves as product people who focus on solving problems using software.
22. Gravity aims to make acting on climate attractive to energy-intensive organizations by focusing on financial, labor, and regulatory advantages.
23. Accelerating decarbonization is Gravity's ultimate mission, with a specific focus on attracting energy-intensive companies to its platform.
24. Understanding the problem, including terminology, language, and people affected, is essential for developing effective solutions in the climate space.

Source: EO via YouTube

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