Focusing on Customer Needs: Karri's Journey from Finland to Linear, a Growing Software Product Management Solution
As the CEO and co-founder of Linear, I'm Karri, and my journey from designing websites at 16 to building a successful software company has taught me that focus, prioritization, and building something people want are key to driving growth and achieving success.
- 1. Karri is CEO and co-founder of Linear, which helps companies with product management and issue tracking.
- 2. The company has raised $52 million across Series B, A, and seed rounds.
- 3. Linear is focused on helping software companies build software and is growing fast with many new customers.
- 4. Karri started designing websites at age 16 and worked at a startup 15 years ago.
- 5. He learned the importance of focus and having a clear vision for a company early in his career.
- 6. At Coinbase, Karri worked on making crypto services more user-friendly and understandable.
- 7. At Airbnb, he learned about the importance of branding from founder Brian Chesky.
- 8. After four or five years, Karri started Linear to improve software management tools.
- 9. The existing tools were based on outdated thinking and not user-friendly.
- 10. Linear built its own sync engine and uses a local first architecture for faster actions.
- 11. They focused on creating a professional application rather than a website-like interface.
- 12. Karri emphasizes the importance of building something people want and focusing on the customer experience.
- 13. For Linear's MVP, they focused on basic functionality and simplicity, allowing for task management and assignment.
- 14. They used Product Hunt to gather early users and fix any issues reported during beta testing.
- 15. Karri stresses the importance of word-of-mouth marketing in building a strong brand.
- 16. Linear aims to help companies with planning and discovery, as well as execution.
- 17. The company has a strong individual contributor focus, empowering team members to shape the product.
- 18. Karri suggests focusing on what's important and avoiding distractions when building a startup.
- 19. He encourages founders to think about problems they want to spend ten years solving and ensure it's something that interests them.
- 20. Karri advises against spending too much time on business tasks, conferences, or networking in the early stages of a startup.
Source: EO via YouTube
❓ What do you think? What are the most important factors to consider when building a successful product, and how can entrepreneurs balance short-term needs with long-term vision? Feel free to share your thoughts in the comments!