Exploring Generative Media: The Rapid Evolution of AI in Advertising and E-commerce

Join us as we explore the rapidly evolving landscape of generative media, revolutionizing industries from advertising and e-commerce to film and gaming, with AI-driven creative possibilities approaching zero marginal cost.

  • 1. The speaker works at File.ai, a company that calls itself a "generative media platform."
  • 2. Generative media involves creating video, audio, or image content using AI models.
  • 3. File.ai partners with both open-source and closed-source model providers.
  • 4. Generative media technology has rapidly advanced in recent years.
  • 5. In 2022, OpenAI's Sam Altman tweeted about DALL-E, a breakthrough generative AI model.
  • 6. Before DALL-E, there were earlier waves of AI advancements, such as GAN and Google Deep Dream.
  • 7. Generative graphics and computer-generated art have existed since computers were first developed.
  • 8. After DALL-E's release, similar models like MJourney, Stable Diffusion, and SDXI quickly emerged.
  • 9. The marginal cost of creation (not creativity) is approaching zero with generative media technology.
  • 10. Industries such as social media, advertising, marketing, fashion, film, gaming, and e-commerce will be transformed by generative media.
  • 11. Generative media will impact all content eventually.
  • 12. AI-driven ads are expected to grow the ad industry significantly.
  • 13. Hyperpersonalized ads can be generated for different demographics or individuals based on their browsing history.
  • 14. Advertising is an area where generative media fits well due to the abundance of content and quick turnaround times.
  • 15. AI can add interactivity to e-commerce experiences, making online shopping more engaging.
  • 16. Virtual try-on technology in e-commerce is a clear product-market fit for generative media.
  • 17. OpenAI's Sora model builds on DALL-E's advancements and will likely become widely available soon.
  • 18. File.ai has seen rapid growth in video model usage on their platform since October 2021.
  • 19. Video models are more compute-intensive than image models, but offer greater engagement potential and industry impact.
  • 20. The generative video market is expected to be significantly larger than the image generation market in the future.
  • 21. Video models continue to improve with new capabilities like sound integration.
  • 22. Real-time video generation will have major implications for how people interact with technology.
  • 23. Future advancements in image and video models will open up more use cases for generative media in various industries.
  • 24. File.ai is hiring machine learning engineers, inference engineers, product engineers, and other positions.

Source: AI Engineer via YouTube

❓ What do you think? What are the implications of generative media's potential to approach zero marginal cost of creation on the future of human creativity and artistic expression? Feel free to share your thoughts in the comments!